CONCHA FW25: The Root That Lives Within Us

Concha Collection

Dear reader,

From a fertile island, the roots of our story were born. These roots are not made of land and sea alone—they are made of memories, silences, and women who, without raising their voices, shaped the world around them.

Today, that memory accompanies me in the creation of a new collection: CONCHA Fall-Winter 25. Its name comes from Concha, our great-great-grandmother. A woman of Spanish origin, born in Venezuela, who left an invisible yet profound mark on our family. She was one of those universal women who, from the margins of visible power, held the threads of life with grace, strength, and quiet determination.

CONCHA FW25 is born from the union of ideas between Marta and me—from our conversations, dreams, and family memories. Each piece reflects how our shared creativity can transform heritage into something tangible, elegant, and timeless. In her story, and in the story of countless women, we find the essence of this collection: the synthesis of who we are, the union of cultures and perspectives that make us unique, universal, and enduring.

Designing CONCHA has been an exercise in introspection and collaboration. It’s about asking how heritage can be renewed without losing its roots, and how today’s woman—living between tradition and modernity—embodies the silent strength that has always guided us.

CONCHA FW25 is, for us, a tribute to the woman who builds without seeking the spotlight. One whose voice lives in her actions, her gaze, and the way she transforms the everyday into the extraordinary. 

From Margarita Island to anywhere in the world, these roots connect us. This invisible heritage reminds us we are never alone, that we come from a lineage of serene strength that now dresses itself in new forms, colors, and pieces.

We invite you to discover CONCHA FW25, like reconnecting with a cherished memory: intimate, warm, and eternal. Because what is truly timeless is not fashion—it is that which endures in our essence.

With love,

Ana Sofía Tarbay